LYNCHBURG, Tenn., Aug. 25, 2016 /PRNewswire/ — Jack Daniel’s Tennessee Honey and Roc Nation announce the launch of Neighborhood Flavor, a campaign highlighting the roots of today’s popular music artists. Through this partnership, DJ Mustard, Santigold and Mayaeni will return to their hometowns, to celebrate the place where it all began. Each artist will provide a glimpse into their journey from their hometown to superstardom, inviting fans to experience the neighborhood that helped influence who they are today.
“My hood in Los Angeles played a major part in making me who I am today,” says DJ Mustard. “I’m excited to pay tribute to the place that raised me and always shows me so much love. ”
LOS ANGELES FEATURING DJ MUSTARD
South Central’s musical legacy can be heard everywhere—from the raw tracks pumping out of bedroom recording studios in Inglewood, to the seismic bass lines thumping from candy-painted muscle cars on Crenshaw Boulevard. And long before LA hip-hop was officially welcomed back into the national spotlight, DJ Mustard had already declared its return through the “Mustard on the beat” tags featured on all his productions. No matter where his music takes him, Mustard continues to remain true to the South Central neighborhoods where he and his crew honed their trademark West Coast style.
I had the pleasure of attending DJ Mustard’s Block Party in Downtown LA with friends on Saturday, September 10th. Be sure to follow me@DominiquesVanityCorner to see all the BEHIND-THE-SCENES.
About Jack Daniel’s:
Officially registered by the U.S. Government in 1866 and based in Lynchburg, Tenn., the Jack Daniel Distillery, Lem Motlow, proprietor, is the oldest registered distillery in the United States and is on the National Register of Historic Places. Jack Daniel’s is the maker of the world-famous Jack Daniel’s Old No. 7 Tennessee Whiskey, Gentleman Jack Rare Tennessee Whiskey, Jack Daniel’s Single Barrel Tennessee Whiskey, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Jack Daniel’s Sinatra Select, and Jack Daniel’s Country Cocktails.
Fly Straight. Drink Responsibly.
JACK DANIEL’S TENNESSEE HONEY is a trademark of JACK DANIEL PROPERTIES INC. ©2016. Jack Daniel’s. Whiskey Specialty, 35% ALC./VOL.(70 proof). Produced and Bottled by JACK DANIEL DISTILLERY, Lynchburg, TENNESSEE, U.S.A.
About Roc Nation:
Founded in 2008, Roc Nation is a full-service entertainment company, inclusive of artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label. It is home to a diverse roster of critically acclaimed recording artists, writers and producers including Rihanna, Shakira, J. Cole, Santigold, HAIM, Meek Mill, Big Sean and more. Roc Nation also has partnerships with global management companies Three Six Zero and Philymack.